Hatching the Big Green Egg eBook Ed Fisher
Download As PDF : Hatching the Big Green Egg eBook Ed Fisher
Some products simply need to be sold one customer at a time, because their benefits must be experienced to be believed. Here, in this brief eBook, is how Ed Fisher made a weird-looking grill the fastest-growing category in the whole barbecue industry. If you have a similar idea, you can make it work, too.
Hatching the Big Green Egg eBook Ed Fisher
The author relates how he adapted an ancient oriental cooking concept, and created a modern barbecue smoker which he called the "Big Green Egg." Starting with a Japanese rice cooker called a "kamado" that was virtually unknown in this country, he modified it to meet the demanding needs of today's outdoor barbecuers. With a very small advertising budget and little marketing experience, he relates how he started with a small strip mall store, and created a product which has changed the barbecue industry. His story tells how he took this basic earthenware cooker, and searched for a ceramic manufacturer with the capabilities to produce his new design using new space age ceramics and modern production methods. He found such a company in Mexico who shared his vision, and was able to produce the excellent universal cooker that he was seeking. Today the product is sold in thousands of stores in the United States and 40 European countries. This road to success has been compared by many to that of Steve Jobs and the Apple Computer. Don't look for cooking recipes in this small book. There are other places to go for that, such as biggreenegg.com or the Amazon book store. But if you are looking for a true American success story or inspiration in your own search for business success, you will find it here.Product details
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Tags : Hatching the Big Green Egg - Kindle edition by Ed Fisher. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Hatching the Big Green Egg.,ebook,Ed Fisher,Hatching the Big Green Egg,New Word City, Inc.,BUSINESS & ECONOMICS Marketing General
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Hatching the Big Green Egg eBook Ed Fisher Reviews
I went in not expecting much, figured if I learned even a couple tips it would be worth the $2.49 but sorry to say the 15-20 small pages are just the author telling his story on how he copied the Japanese kamado cookers. Spend 10 minutes on the egghead forums and you will learn much more for free.
The author relates how he adapted an ancient oriental cooking concept, and created a modern barbecue smoker which he called the "Big Green Egg." Starting with a Japanese rice cooker called a "kamado" that was virtually unknown in this country, he modified it to meet the demanding needs of today's outdoor barbecuers. With a very small advertising budget and little marketing experience, he relates how he started with a small strip mall store, and created a product which has changed the barbecue industry. His story tells how he took this basic earthenware cooker, and searched for a ceramic manufacturer with the capabilities to produce his new design using new space age ceramics and modern production methods. He found such a company in Mexico who shared his vision, and was able to produce the excellent universal cooker that he was seeking. Today the product is sold in thousands of stores in the United States and 40 European countries. This road to success has been compared by many to that of Steve Jobs and the Apple Computer. Don't look for cooking recipes in this small book. There are other places to go for that, such as biggreenegg.com or the book store. But if you are looking for a true American success story or inspiration in your own search for business success, you will find it here.
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